In 2016, Nando’s Grocery brought African energy to the hot sauce aisle. As shoppers began prioritising food credibility and struggled to read the packs, we needed to evolve without losing that joyful Nando’s fire. We built a clear messaging hierarchy, amplified Nando’s Hand to own PERi-PERi, and made heat levels easier to understand. A new provenance icon speaks to both ingredient credentials and the brand’s origin story, while a fresh PERi-PERi pattern and bold colour make the packs shout from the shelf. The result: the highest volume growth among the UK’s top five table sauce brands, and third place overall, displacing HP.