Brutal Fruit is sophisticated with a playful edge, but its label sat as a flat rectangle on the bottle. Our task was to refresh the range while keeping its equity. We made the arch the foundation of the new pack, housing the logo, flavour name and brand mark in a softer, more elegant shape than the old hard-edged block. Around it, sparkling dots radiate outward, denser toward the form, evoking fizz and light, amplified by metallic finishes. Each flavour has its own colour story, carried up the neck and cap, giving the range a distinctive, ownable silhouette.